Knowing your product or service customer base is so crucial that months of SEO can have no affect if your niche market is missed. The impact of correctly identifying your Internet Marketing Demographics, who you are to marketing and selling to, means your website is being found by those who are looking.
We need to know your product like you do, we know the web at all that comes with it, you will need to sell us as it were with keywords, short phrases and describitive content that is your product or service.
Stuff about the wikipedia entry of internet marketing.
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